Casestudy: Kuku Deals


Kuku Deals



Project Type:

360 Marketing

Client Overview

Kuku deals is an eCommerce raffle draw brand that offers you a chance to win amazing prizes. Kuku deals was established in 2020 with the idea of redefining raffle and eCommerce shopping in the UAE.

Their core principles are built on safety, security, and trust. This plays a crucial role in ensuring that their customers have the best experience ever. What’s unique about them is the fact that they offer you a market-leading chance of winning without overpricing their buy-in price.


Project Objectives

360 Marketing

Kuku Deals reached out to us at the very infancy of their brand to seek assistance with their marketing and PR needs as they prepared to scale the concept.  The brand was in need of a robust marketing strategy and also needed a firm influx of organic growth supplemented with paid AD campaigns, PR mentions and influencer tieups. 

Kuku Deals also required an in house team capable of assisting with outdoor marketing campaign strategy and design related needs for banners and display ads that could be showcased to unique audiences at stores, buildings and events. 

Project results

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360 Marketing

We took on the role of fulfilling all the marketing, branding and PR needs of Kuku Deals. We worked hand in hand with the founder of the brand to bring his vision to life. Our primary targets were to increase sales and organic traffic to the site as well as to the social channels. We succeeded in scaling the social reach of the brand on Instagram and Facebook through paid ad campaigns as well as stringent marketing tactics that involved reaching out to customers of competitor brands.

We also worked to improve the SEO of the brand by listing it on Google My business. Our efforts to improve viewership of the brand also involved handling PR with brands such as Lovin Dubai and Dubailad as well as co-ordinating with micro influencers in the region.

We are currently working on a brand new website and app for Kuku Deals that is set to launch by the end of Q2 2022. 

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